We are an independently owned design firm located in North Central Massachusetts, 65 miles west of Boston.
At Precision Arts, we have the experience and skill set to handle all of your marketing communications needs.
Our creative design and marketing skills, combined with fast, friendly, personalized service, have result in many long-lasting mutually-beneficial client relationships.
Terri Adams started Precision Arts as a freelance business in 1985, The expertise at that time was to provide ultra clean cut-and-paste mechanicals for making film negatives used in printing. The tools of the trade required a keen eye for design, a drawing table with a t-square, and a good steady hand.
Hand-drawn pen-and-ink illustrations, photography, and typography were the elements used to design custom catalogs as large as a Texas phone book. Computer generated graphics became the industry standard, resulting in a more cost-effective production process.
Precision Arts Advertising Inc. registered its businesses entity as an S-Corporation with the Massachusetts secretary of state.
Our first website was designed in 1996. Internet marketing services at that time included hand submissions to online directories such as DMOZ (the Open Directory Project) that used humans, rather than machines,
to organize websites.
Our firm became part of the original ASN Adobe Solutions Network. Also in 2002, Precision Arts offered pay-per-click (PPC) program management via Overture and Google AdWords, and search engine optimization (SEO) techniques were built into our website HTML code for organic unpaid searches.
Precision Arts offers full featured online shopping cart solutions, with SSL (Secure Sockets Layer) certificates, displaying "https" (Hyper Text Transfer Protocol Secure), where users see a padlock icon in the browser. The address bar turns green for extended validation certificates.
Responsive mobile-compatible websites detect the size of the device screen, instantly resizing and rearranging content for easy viewing.
Mobile-specific features include readable button links and click-to-call phone numbers.
Precision Arts Advertising Inc. has been recognized by the Worcester Business Journal as a top advertising and PR firm.